Fuerte Cultural’s main OBJETIVES are:

• 1. Give information about our history to our employees, as well as our clients and society in general.
  How?
  • At our hotel facilities: making sure we put our 50th Anniversary book on our website so that it’s accessible to those of our clients who haven’t been able to get hold of the book itself.
  • Amongst our clients: By audiovisuals showing the most significant milestones in our history on the televisions at all our hotels.
  • Among the staff at Grupo el Fuerte: through audiovisuals showing part of our history, with easily accessible projections at meetings.

• 2. Promote cultural activities at our hotel facilities and amongst our clients and Grupo el Fuerte staff.
  How?
  • To our employees: through an artistic and literary competition held at the beginning of October every year with the collaboration of the Directors of the different hotels.
  • Our clients: through Amateur painting exhibitions set to begin this year at the Hotel Fuerte Marbella
  • To society: through cultural alliances with other hotels or businesses carrying out cultural activities with public organisations, and by a presence in articles from the cultural magazine, Alborada, out at the beginning of next year, sponsored by Don Salvador Guerrero and edited by D Rafael Ortiz.

• 3. Strike up cultural exchanges outside of Spain with the countries where we have hotel establishments.

Fuerte Cultural BASIS:

It’s clearly stated in our motto that "Caring for People and for the Environment”.
Initial cultural activities have, up until now, been within my functions as the Director of EID: they were put forward at the beginning of 2007 and approved both by the Technical Director and the Head of Human Resources. To aid the development of the cultural area of the Foundation, I propose that from now on, it should be known as “Fuerte Cultural” to differentiate it from the social initiatives carried out by the Fuerte Foundation (Fundación Fuerte).

Fuerte Cultural FINANCING:

Financing of the cultural activities will be through:

• Fuerte Foundation funds.
• Financing from Grupo El Fuerte.
• Help from banks and building societies.
• Subsidised funds from the Junta de Andalucía (Andalusian Local Government), Central Government and European funds.